ADAMAS — Unified CRM Platform

From fragmented tools to a company-wide digital operating system.

We built a modular platform for both retail stores and headquarters: sales and KPIs, merchandising, HR/finance, service desk, customers, and communications — all in one interface, with full mobile access.

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▸ Industry: Retail jewelry chain
▸ Product: CRM for retail stores and head office
▸ User Roles: Regional Managers (RM), Territory Managers (TM), Store Managers (UM), Sales Consultants (SC)
▸ Key Areas: Sales/KPIs, Merchandising, HR/Finance, Service Desk, Customers & Requests, Corporate Communications
▸ Access: Desktop + mobile, role-based permissions
▸ Impact: Unified operating environment, transparent data, standardized processes in stores, instant management tools

Challenge

Bring together sales, operations, and internal services into a single system. Ensure transparent KPIs across the chain, standardize merchandising, simplify HR workflows, and streamline service desk requests (admin/IT). Provide both managers and sales staff with mobile access to critical data and tools.

We designed and implemented a modular CRM platform with precise role-based access (RM/TM/UM/SC). The system unites sales analytics, standard checklists, HR and personnel documents, service desk workflows, and customer interactions.

One interface — all processes. One phone — full control.

Architecture & Key Modules

▸ Daily/monthly plan vs. actuals, store and staff rankings
▸ Metrics: revenue, average ticket, sales volume, items per sale
▸ Individual dashboards for sales staff and consolidated dashboards for managers
▸ Sales Control Center (SCC): real-time summaries and shift priorities
▸ Standards checklists with corrective actions

▸ Company news and knowledge base
▸ New hires, events, achievement boards, birthdays
▸ Forum for store and regional communication

▸ Timesheets, schedules, cumulative sales with coefficients
▸ Payslips and employee discounts — personal and transparent
▸ Recruitment requests, job descriptions, policies/regulations
▸ Templates for leave, transfers, terminations — all within the system

▸ Requests with priorities and SLAs
▸ Routing to responsible teams, status tracking, incident reporting

▸ Store standards and planograms
▸ Campaign management and store-level execution
▸ Photo reports of displays with confirmation

▸ Customer database, purchase history, loyalty barcodes
▸ Requests (complaints/feedback/forms)
▸ Integration with external call center

Roles & Access

Precise permissions by role (RM / TM / UM / SC): each sees only relevant data and tools. Management dashboards for regions/stores, personal dashboards for employees.

Integrations & Security

▸ Integrations with accounting and HR systems, external call center
▸ Role-based model, logging, backups
▸ Access control and change management

Before: spreadsheets, chats, fragmented tools; low KPI visibility; long approval cycles; manual compliance control.

After: one platform; standardized processes; real-time KPIs and rankings; checklists with confirmations; faster service desk requests; mobile-first management across stores and HQ.

Business Results

▸ Single entry point for stores and HQ
▸ Transparent KPIs and rankings updated daily/monthly
▸ On-site standards: merchandising & checklists with confirmations
▸ Faster HR processes and clear employee calculations
▸ Controlled service desk with SLA tracking
▸ Mobile access — management “in one click”

“The system brought sales, HR, and service desk into one window. Managers see the whole network, stores get clear tasks and KPIs. Mobile, transparent, and easy to manage.”