ASTARTA — AgroLink, B2B Marketplace for Agribusiness

A unified digital platform for farmers, buyers, suppliers, and logistics.

AgroLink brings together trading, finance, logistics, price analytics, and communications in one product. The solution was designed for the sector’s strong seasonality, high level of integrations, and strict security requirements.

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[ Best Practice: aligns with leading global agri-marketplaces — connecting the value chain, enabling trading and financial services for grain, with a mission to “connect agribusiness with technology.”]

▸ Industry: Agri-trading / B2B
▸ Product: Marketplace for grain trading and procurement of agricultural inputs (seeds, fertilizers, crop protection)
▸ Participants: Farmers, traders/processors, suppliers, logistics providers, financial institutions
▸ Project Features: multiple integrations (ERP, acquiring, logistics, e-docs), role-based access, compliance and audit

Challenge

Create a unified platform for ASTARTA where participants can post offers, negotiate, sign contracts, manage logistics and payments, track price analytics, and monitor deliveries — all in one interface, with mobile access.

We developed AgroLink, a modular B2B marketplace with web and mobile access. The architecture is built to handle seasonal spikes and thousands of concurrent users, while supporting multi-stage deal approvals and counterparty checks.

The platform covers grain trading, input procurement, financing and acquiring, logistics and quality control, market analytics, and secure communications.

Architecture & Key Modules

Trading & Deals (Grain Marketplace)

▸ Offer posting, auctions, private deals
▸ Negotiations, contracts, e-signatures, version storage
▸ Role-based model: farmer/buyer/supplier/logistics/admin

Input Procurement (Seeds, Fertilizers, Crop Protection)

▸ Supplier catalogs, specifications, lots, role-based pricing
▸ RFQ/RFP processes, bid comparison, carts and shipments
▸ Delivery terms (Incoterms), shipment tracking and documentation

▸ Transport booking, elevator/warehouse slots
▸ Integrations with scales/labs (sampling, quality results)
▸ Transport docs, routes, status, ETA

▸ Bank/fintech integrations: prepayment/postpayment, factoring, escrow
▸ Reconciliation, payment schedules, anti-fraud rules, audit trails
▸ Notifications for status updates and risk controls

▸ Dashboards: turnover, deal statuses, supply geography
▸ Price monitoring by crop/region, deviation alerts
▸ Report exports and API access to data sets

▸ Deal and contract chats, templates, attachments
▸ Request center (logistics/finance/quality disputes) with SLA

Before: calls, Excel, messengers, fragmented contracts, manual approvals, opaque prices.

After: one digital platform — deals, finance, logistics, analytics, and documents in one place; transparent prices, reduced risks, faster deal cycles.

Business Results

▸ Reduced time from offer to contract through digital workflows and templates
▸ Price and status transparency, lower operational risks
▸ Consolidated communications, documents, and financial settlements
▸ Ready to scale: expand into new regions, crops, and partners